The challenge
Porsche wants to connect with the Porsche drivers of the future. Tomorrow’s successful entrepreneurs and creative leaders who may not be in a position to afford a Porsche yet, but could be potential customers down the road. The main challenge is to strengthen Porsche’s positive brand associations, and to change the often outdated barriers felt by some.
Video · Trailer
The idea
Porsche Discovered highlights the next generation of entrepreneurs that share a DIY mentality to be the best they can be, just as Porsche. With quality interviews and video productions, Discover delves deep into the dreams and drive of Holland’s culinary, artistic and entrepreneurial cream of the crop. And with that, the famous car manufacturer places itself right in the heart of its target audience.
‘Porsche dares to claim its place in an age of fast digital excess, creating room for high-quality in-depth interviews and images.’
The results
Porsche Discovered has grown into a mature platform with its own unique design and interface. Thanks to a diverse and inclusive list of stories the platform reaches more readers every month. And does so with a distribution model that relies heavily on organic reach through the social channels of the interviewees, with minimal media spent.
The numbers
In 2024 Porsche Discovered had some record breaking traffic and engagement figures. Performing well above benchmark for niche platforms.
