Our case explained

Ask Atlas Ai

Client

KLM Royal Dutch Airlines

Release date

Juli 2022

Service

Artificial intelligenceDigital campaignWebdevelopment

Personalised travel inspiration

For over a century, KLM has been guiding travellers to their destinations. Their expertise goes beyond just flights, beginning long before you step on the plane. KLM inspires people to discover the world and is constantly seeking for innovative ways to personalise this inspiration. That's why KLM asked us to develop an experience in which tailor-made travel inspiration helps you discover the perfect destination.

‘How can we leverage AI to harness KLM's travel content and create a truly personalised digital experience?’

The challenge

KLM Royal Dutch Airlines is an expert in travel and a pioneer in adopting new technologies. Previous innovations include "iFly Magazine," a dynamic travel platform filled with adventurous content and "reasons to travel" to inspire travellers. Each year, KLM aims to motivate and inspire a global audience of over 19 million in engaging and, where possible, personalised ways.

For their latest campaign, KLM asked us to combine these elements. Could we help them create a travel inspiration platform that suggests destinations and crafts truly unique, one-of-a-kind travel content? The goal was to tailor this content to users' interests and desires while ensuring factual accuracy.

We embarked on creating such an experience powered by AI.

Video · Teaser

KLM - Ask Atlas Ai

What did we do?

The intuitive user experience "Ask Atlas" guides you through inspiring travel images and questions to discover your travel desires. By making intuitive choices and answering questions, our AI, Ask Atlas, gets to know you and can suggest suitable destinations.

For each suggested destination, it creates factual, appealing, and unique travel content, complete with tips and recommendations. These unique stories are placed in a beautiful template, enriched with stunning photography.

Video · Explainer

KLM - Ask Atlas Ai

The result

KLM's Ask Atlas AI platform will roll out in 40 countries and 12 languages, marking KLM's next step in creating a personalised content experience. We used software and tools like ChatGPT, Brave, and LangChain to create a pipeline generating over 100,000 unique travel tips. This system can produce an infinite number of travel recommendations while fact-checking each one and keeping them up-to-date.

‘It is the beginning of highly personal content.’

Fabiënne Aertse Campaign Marketing Manager, KLM Royal Dutch Airlines

Key takeaways

Combining travel advice with personal information to create tailored recommendations for suitable destinations is groundbreaking in the travel & tourism sector. Moreover, this AI model fact-checks all travel tips and removes outdated suggestions. This innovation opens new possibilities not only for KLM's campaigns but also for advanced user experiences across industries seeking to leverage personalised AI-generated content.

Try Ask Atlas Ai yourself