The fiftieth edition of iFly KLM Magazine was a perfect excuse to raise the bar, again. We wanted it to be a wonderful present to our readers. Clean as a whistle. Providing multiple smiles. Extending current bucket lists. And yes, you’re right, we were in for something out-of-the-ordinary too.
The idea was simple. We collected fifty of the most breath-taking places on earth that we believe were worth traveling for and presented them in one big, immersive experience. In the early stages of the concept, we referred to the project as ‘the symphony’. That’s exactly how it turned out to be.
iFly 50 breaks all records
We got the results we hoped for. Did we welcome more readers? Yes! We saw an increase of 132%, over 598.000 readers enjoyed iFly50. Were we able to engage them longer? Yes! The average reading time was 7:04 minutes, an increase of 119%. Did our readers share their experiences? Again, yes! Social engagement increased with 955%. To top it all, with our fiftieth edition we welcomed our 10 millionth reader.